In late 2016, I was referred to The General Manager of Old Town Trolley Tours of Nashville.  Steve and I had a couple of conversations, and in the Spring of 2017, he suggested Eliza Warren reach out to me.  At that time, Eliza was the “Night Tour” Operations Manager, looking for a solution to a unique challenge.

During the “Night Tour”, patrons would have the opportunity to exit the trolley, have a drink (included with the tour ticket) and listen to some music at one of the premiere spots on the tour.  Eliza needed a way to identify patrons when they reboarded the trolley and have something to exchange for their drink.

Originally, we were thinking about using wrist bands and a token of some sort.  The wrist band was easy, but the logistics around the token more complex.  Stand alone tokens would have a value associated with them.  They would need to be collected and returned to be used again.  Also, some patrons might not use their token; now, inventory became an issue.  That we would need two items; the wrist band and a token seemed excessive.

I started to research alternatives to a two-item solution.  I discovered that the wrist band vendor had a tab option.  This would allow us to have one item and present an opportunity for further promotion of the brand.

This is a mockup of the wrist band with the drink and discount option tabs.

We decided that this was the way to go.  The wrist band identified the patron for reboarding the trolley.  The drink tab was a one time use coupon, without a future use value.  The discount coupon provided an additional value to the patron and another income opportunity for Old Town Trolley.

Here is a photo of the wrist bands as they come from the factory.

This was the start of our relationship with Eliza and Old Town Trolley that continues today.